LaSalle Landscapes — the website project that became a monthly partnership

The problem

LaSalle Landscapes is a Hackensack-based landscaping and contracting company doing high-quality residential and commercial work. The business needed a website that did more than list services — it needed to make a buyer feel safe hiring them for a real project. That meant actual photography and video of their jobsites (not stock), a clear lead path, and local SEO baked into the build.

What we built

• Custom website — purpose-built around LaSalle’s actual services, mobile-first, fast-loading
• On-site photography + videography — real jobsites, real crews, real before-and-afters — usable across the site and social
• Local SEO foundation — schema, NAP consistency, location-relevant copy, and a setup ready to compete in Bergen County search
• Lead capture flow — clear CTAs, simple form, fast follow-up wired in

Real jobsites — the entire content library from one shoot

A residential project film — featured on the Projects page, made to make the work browsable instead of just listable.

A second project film — different scope, same production language.

A third completed project, packaged for the website and social.

The outcome

• A site that signals quality from first scroll — matching the work LaSalle actually delivers
• A reusable photo + video library that powered the website, Google Business Profile, and social all from one shoot
• A local-search-ready foundation that earns its position over time, not just through paid

From project to partnership

The launch wasn’t the end of the engagement — it was the audition. LaSalle now runs on an ongoing monthly retainer: we produce their content month after month — jobsite posts built around real projects in real towns, from a River Edge municipal job to a Hawthorne backyard transformation — each with captions written for how contractors actually win work, plus monthly updates to the website we built.

One shoot proved the system. The retainer keeps it compounding: every month of new projects becomes every month of new proof — on the site, on the feed, and in local search.

Want your website and your content handled by the same team, every month? That’s a retainer →